Every missed call is a booking your competitor takes. Here's what last month's missed calls cost you.

Three numbers. Thirty seconds. Sourced against industry data, not made up.

How many booking inquiry calls do you get in a typical week?

How often does a call go unanswered because you're mid-event, cooking, or off-hours?

Industry average for small service businesses is 62% unanswered. Source: 411 Locals study, 85 businesses across 58 industries

Of inquiries you DO speak to, how many book?

Event venues average 25–50% qualified-inquiry-to-booked. Source: Wedding venue KPI benchmark literature

Average booking value ($)

Your missed calls are costing you

≈ $8,051/month - $96,613/year

Roughly $4,992/month of that is being booked by whoever picks up instead. 62% of callers who can't reach a business call a competitor next. Source: Dialzara

The full breakdown

Calls you miss per month: 15.2
Of those, callers who never try again: 12.9
Bookings lost per month: 3.2
Revenue lost per month: $8,051
Revenue lost per year: $96,613

The three fixes, ranked by impact

Answer after hours and mid-eventrecovers about $4,428/month
Most missed inquiry calls land while you are cooking, driving, or on a floor you cannot take a call from. An answering path that captures the date, headcount, and budget recovers the majority of them.
Reply inside five minutesrecovers about $2,254/month
A returned call an hour later competes with everyone the caller phoned next. Same-session callback or an instant text back keeps you first in the consideration set.
Publish real availability and pricingrecovers about $1,369/month
A share of these calls are date checks and price checks. If the answer is on your page, the caller never needs you to pick up, and the calls you do get are further along.

Every benchmark and its source: cenvi.events/sources